[Announcement] Introducing Gallery – Ready To Use Solutions Right Inside Your Dashboard

With over 30,000 installations now, we are one of the largest repository of not only customer logos, but, also a wide variety of use-cases that help improve on-site conversion rate and customer engagement. We thought it was time to put all this collective wisdom into a set of ready-to-use templates that you can use out-of-the-box with little or no customization. And, we obliged…

Presenting, The Gallery

A repository of ready to use marketing solutions

WebEngage Gallery

Have you been following our #WebEngageLive series on Twitter? We’ve collated solutions to problems that are most frequently encountered by online businesses, across industry verticals. Gallery is a logical outcome of this effort. Before we jump into how this works, here’s a quick glimpse of what does the gallery contain.

Use-cases Galore. Solutions Galore

Click and deploy solutions for your use-case; for your problem; for your industry!

We are building this repository at a breakneck pace. Check some sample cases for these industries to get a sense on what’s coming – E-commerce, Travel / Hotel, Real Estate, Healthcare, Classifieds / Listings, Blog / Content, Banking & Financial Services, Education, SaaS / Enterprise.

Grab your visitor’s attention with a well-designed welcome overlay incentivizing sign ups.

Customer acquisition in the hyper-competitive e-commerce industry is getting difficult by the day. Gallery offers a gamut of ready to use solutions to convert anonymous visitors into leads. Here’s a few samples.

Click and deploy solutions for running lead generation campaigns on your website (See more)(See less)

Highlight a promotion, deal, coupon, bundle etc. using unobtrusive sticky bars in the header or footer.

Shoppers abandon cart due to reasons like high price, a better deal elsewhere, complicated checkout process etc. When it comes to tackling this problem, prevention is better than recovery. Here’s some of the Gallery solutions we’ve devised towards this.

Click and deploy solutions for reducing Cart Abadonment (See more)(See less)

And there’s more. We’re adding several other ready to use solutions for use cases like Product Discovery, Personalized Messaging, Newsletter Subscription, Increasing Social Clout, Voice of Customer, Customer Satisfaction Survey, NPS etc.

How To Use Gallery?

As simple as – Click  ≫  Preview  ≫  Use

Step 1. Choose your template

  1. When creating a new Notification or Survey in your Dashboard, you can now choose one from the Gallery.
  2. You can browse around, filter solutions by your Use Case and Industry.
  3. You can also look at a live preview of exactly how the solution would look and work.
  4. Once you’ve found a solution you want to use, you need to … wait for it … this is important … click on the USE THIS button and you are good to go! 🙂

Well, almost. We take you through a few guided steps, telling you what we’ve preconfigured and how you can change things as follows.

Step 2. Customize content, visuals and targeting rules

For Notifications, you can customize the content and presentation properties.

For Surveys, you can customize the questionnaire and “thank you” message.

You can set Targeting, stating when, where and to whom the campaign gets shown – learn more about our targeting engine.

Additionally, you can customize the Appearance fully, by applying your own CSS if required.

Step 3. Go Live!

One more click to Activate your campaign and voila!

From zilch to a well-designed running campaign in minutes! As always, we’d love to hear your feedback on this.

Trusted by 30K websites. Live use-case gallery: #WebEngageLive

[#WebEngageLive] Personalizing Checkout Experience To Reduce Cart Abandonment

At WebEngage, one of the key pain points we solve for our customers is to reduce their bounce rate and cart abandonment. In the last 6 months, we have amassed tons of data to understand the root cause of the problem and help you solve it better.

We measure consumer psyche based on data collected on thousands of websites globally. This gives us some amazing insights into what works versus what doesn’t when it comes to conversion rate optimization on your cart/checkout page.

The #WebEngageLive series on this blog is aimed at bringing those insights to you. If you have anything to do with e-commerce or online travel, you’d find this post useful.

The Key Insight

Over 70% of users on your site abandon their carts. Depending upon your category and checkout flow on the site, a bulk of them do so anonymously. The reasons vary, but more often than not it revolves around comparative price or an alluring discount offered by your competition.

Reasons For Card Abandonment

Using behaviorally targeted push messages, almost 25% of such users can be made to stay on the checkout page for a bit longer. Interestingly enough, if you present a personalized offer to such users (a real-time push, while they are still on the checkout page), you’d end up converting almost 20% more than usual.

Does That Mean Discounting?

Neither exactly nor always. The point is – loyalty needs to be rewarded and there are many ways to do it.

These are some of our observations –

  • Most companies have some or the other rule based incentives for their users.
  • Most of the times, users aren’t aware of these incentives because they’re not triggered at the right moment, to the right users.
  • Users, therefore, bounce off the website, uninterested.
  • Incentives remain unused leading to loss of potential sales.

An interesting solution to engage potential consumers would be to trigger these incentives/offers/promotions when its needed the most.

Here’s a scenario …
A user lands on your site, intends to make a purchase, adds a product to cart and goes to the checkout page. Then (s)he decides to leave. What do you do? Well, make one last attempt to reach out with your best offer for the user to finish the transaction!

And here comes the sales pitch! … 😉
WebEngage can be a very effective tool in reducing the cart abandonment to a great deal. For illustration sake, let us consider you own an online clothing store. Your core clientele would most probably be the female demographic aged between 18 and 25. Money spenders and perennially distracted, which explains the high bounce rates from your cart page. Here’s how we help you convert them …

You have an inventory of unused offers, discount codes etc which you decide to leverage with WebEngage. Here are three different ways you can use WebEngage to push the right offer at the right time and make a sale instead of struggle with abandoned carts:

Use-case I: Use our Callout Notifications just next to your “got a coupon code?” box on the checkout page

Even if your user reaches the cart (s)he is still in two minds about the purchase (you can guess that by the time spent on the page). At this juncture, you choose to pop a discount code as shown and lure the user into making a purchase. Everybody loves surprises, you see!

Related reading:
Callout Notifications: blog.webengage.com/callout-notifications
Targeting Rules: help.webengage.com/targeting/how-to-setup-targeting-rules

Use-case II: Catch hold of users bouncing off the cart!

Did you know that we have a targeting capability inside WebEngage which allows you to push a Notification to users who are “about to abandon your site“? We call it Leave Intent Targeting. The idea is simple – make one last attempt to close a sale, before the user leaves your site.


Related reading:
Modal Notifications: blog.webengage.com/modal-notification-layout
Leave Intent Targeting: blog.webengage.com/leave-intent-targeting

Use-case III: Personalized offers based on user profile and purchase history

Loyalty is a rare quality and also, an under appreciated one. Users feel good when you recognize them and give them a little something just for the fact that they have stuck with you for so long. We let you achieve this via, what we call as, Custom Targeting. Don’t you love it when you see something like this?

Need to see more? Check out our live use-case gallery: #WebEngageLive



[#WebEngageLive] 4 Ways To Reduce Bounce Rate And Generate More Leads On Your Website

Starting today, every fortnight, we’ll share a bunch of use-cases on how WebEngage is helping over 20,000 online businesses in improving their on-site customer engagement. Today, we are focusing on reducing Bounce Rate and improving Lead Generation on your website. We have picked up 4 distinct samples on how our Survey product is being used to collect leads, reduce cart abandonment and drive newsletter sign-ups. Underneath are today’s samples.
Reduce cart abandonment (and generate leads too!)
Is yours an e-commerce store? How often do users abandon your cart? Do you know the reasons? Underneath is a pre-configured modal survey for users leaving your cart page without finishing the transaction:

Liked it? WebEngage modal surveys (with leave intent targeting) are an interesting alternative to exit surveys. Not only do you get instant stats on why users are abandoning your cart but also a bunch of leads from users who would have otherwise left your site without completing their purchase.

Generate leads from first time users
Do you have an engagement strategy for first time users landing on your website? Especially for the one’s for whom you have spent some acquisition dollars on? Club our traffic source targeting with leave intent, and you can display an on-site modal survey window like this one to users who are moving away from your site:

We see an average response rate of over 5% on these kind of surveys. You can get up and running in less than 5 mins without having to add any extra code on your website!

Increase your newsletter subsription base
Time delayed surveys are the most effective way to generate more leads from visitors coming to your website. One of the most frequently used use-cases is newsletter subscription, if yours is a content website – sample underneath from a large television network’s site:

Using our Webhooks (explained in the use-case below), you can push these leads directly into your CRM.

Optimize your conversion funnnel (and generate leads too!)
Do you see a hole in your conversion funnel? Where is it leaking? On your search listings page? Or, product page? Do you know what the problem is? The only way to find out is to ask your users. We have helped thousands of businesses optimize their conversion funnel – underneath is a sample from an online travel website (lead generation from users doing more than “X” number of searches for flights):

As illustrated in the image above, you can specify a Webhook for your surveys – thereby instructing us to POST the leads generated on your site instantly to your servers. You can process the data and add it your CRM or use it in any other workflow.

If you are an existing customer, log-on to your dashboard to create such lead generation surveys for your website.