[#WebEngageLive] 4 Ways To Reduce Bounce Rate And Generate More Leads On Your Website

Starting today, every fortnight, we’ll share a bunch of use-cases on how WebEngage is helping over 20,000 online businesses in improving their on-site customer engagement. Today, we are focusing on reducing Bounce Rate and improving Lead Generation on your website. We have picked up 4 distinct samples on how our Survey product is being used to collect leads, reduce cart abandonment and drive newsletter sign-ups. Underneath are today’s samples.
Reduce cart abandonment (and generate leads too!)
Is yours an e-commerce store? How often do users abandon your cart? Do you know the reasons? Underneath is a pre-configured modal survey for users leaving your cart page without finishing the transaction:

Liked it? WebEngage modal surveys (with leave intent targeting) are an interesting alternative to exit surveys. Not only do you get instant stats on why users are abandoning your cart but also a bunch of leads from users who would have otherwise left your site without completing their purchase.

Generate leads from first time users
Do you have an engagement strategy for first time users landing on your website? Especially for the one’s for whom you have spent some acquisition dollars on? Club our traffic source targeting with leave intent, and you can display an on-site modal survey window like this one to users who are moving away from your site:

We see an average response rate of over 5% on these kind of surveys. You can get up and running in less than 5 mins without having to add any extra code on your website!

Increase your newsletter subsription base
Time delayed surveys are the most effective way to generate more leads from visitors coming to your website. One of the most frequently used use-cases is newsletter subscription, if yours is a content website – sample underneath from a large television network’s site:

Using our Webhooks (explained in the use-case below), you can push these leads directly into your CRM.

Optimize your conversion funnnel (and generate leads too!)
Do you see a hole in your conversion funnel? Where is it leaking? On your search listings page? Or, product page? Do you know what the problem is? The only way to find out is to ask your users. We have helped thousands of businesses optimize their conversion funnel – underneath is a sample from an online travel website (lead generation from users doing more than “X” number of searches for flights):

As illustrated in the image above, you can specify a Webhook for your surveys – thereby instructing us to POST the leads generated on your site instantly to your servers. You can process the data and add it your CRM or use it in any other workflow.

If you are an existing customer, log-on to your dashboard to create such lead generation surveys for your website.



[Release Announcement] Surveys 2.0 – Introducing Survey Layouts. Run Surveys On Your Website Or Via Standalone URL’s In Multiple UI Formats

Introducing Survey Layouts
So far, we restricted you to create surveys in just one UI template. Not anymore! Pretty much like our hot selling Notifications (check out the corresponding layout options) , we have introduced the concept of layouts in surveys. Listed below are the currently available layout options and their corresponding use-cases. We’ll be adding new layouts (layouts optimized for mobile sites, specific layouts for certain pre-defined actions like newsletter sign-up etc) for you to choose from, on an ongoing basis.

The “create a survey” task now asks you to choose a layout to begin with

On-site Classic
Want to seek user inputs proactively? When a user is ON your website? In real-time? Based on clickstream data or user behavior? Want to analyze the data collected to minutest details? Pick this layout, its a no-brainer!

Use our on-site surveys to collect insights that only real users can give you!

On-site classic surveys for collecting leads in critical areas of your product workflow (search page etc)

We are helping over 19K businesses take decisions based on data. Everyday.

On-site surveys to find NPS or CSAT scores – we got it all covered

Understand your users beyond GA. Get real insights powered by real users

Want your users to download stuff from your site? But not without telling you who they are? Go, play!

Planning to launch/improve your beta product? No idea how to prioritize? Here’s how 19K sites do it!

Curious when/what to use this layout for? We picked up the top 5 use-cases that our 19K customers use us for:
  • Customer satisfaction surveys post purchase – the kind of insights your marketing and product teams can gather from customers making a purchase is amazing. Here’s an example. Our customer satisfaction surveys on order-confirmation pages (for e-commerce companies) have an average response rate of more than 20%! Oh yes! Give it a try, you’d love it.
  • On-site lead generation surveys – we have been on a mission to prove that the best source of generating inbound leads is your own website. Here’s an example. The best part is that these lead gen surveys can be configured based on multiple criterion – pages viewed, time spent on the site, geography of the visitor etc.
  • Missing product surveys – on your search results page, or, your catalog page, you can pop a survey after, say, 30 seconds (time delay targeting, as we call it) which enables you to seek user feedback on whether the search results were up to mark or not. Here’s an example. There’s no better way of building a catalog that your users really want!
  • Demographic surveys to profile your site visitors – when was the last time Google Analytics told you “who” your site visitors really are? No, they just cannot. The only way to find that out is to ask your users. Here’s an example. Imagine the kind of content personalization you can do, when you have this data!
  • Measure your Net Promoter Score and seek instant feedback from pissed off users – oh, did you not know that we support NPS question type? Yes, we do. Here’s an example. With branching, you can now instantly seek feedback from users who are passives or detractors for your brand. Did we mention that this data (the survey responses) can be instantly pushed into your CRM/Email/Call/SMS pipeline using WebHooks? Yes!
On-site Modal
How many times in the past did you wish to show a page blocking modal window to users on your website based on some condition? Did you intend to collect some user input there? Say hello to our on-site Modal survey layout!

On-site modal survey to drive newsletter sign-ups on the site

Reducing cart abandonment by collecting sales leads using Modal surveys

We have seen a lot of success with this layout for some specific use-cases. You need to use this layout with care because of the blocking nature of its UI. Underneath are the one’s we strongly recommend using it for:
  • Reduce Cart Abandonment – as shown in the sample image above, you can per-configure page blocking modal surveys for users “about to leave” your cart page. We call this as Leave Intent Targeting which, in a nutshell, tracks mouse movement of users on your site. The moment a users cursor approaches the browser’s close button, that’s when this modal window triggers. We are an amazing alternative to the exit surveys of 2010 that used to open survey in a new window upon users closing the current tab! Give us a try.
  • Engage With First Time Visitors – shouldn’t you do a bit more with users landing for the very first time on your site? Your developers tell you that its a lot of code to write? Well, no more. Use us, and proactively guide your first time visitors on the site – offer a discount code for sign-up or get them to subscribe to your newsletter. We have made conversions as easy as 1.2.3! Here’s an example.
  • On-site Lead Generation – whether you run a consumer or a b2b business, we all love leads, especially when they are inbound and qualified. There are areas on your website wherein users would ONLY come when they have a certain amount of interest in your product(s). E.g. take a look at our pricing page. Here’s a live example (try moving to a different tab once the page loads). Would you be surprised to know that this survey is the biggest source of inbound leads for us? Talk about eating your own dogfood! 🙂
  • Pounce On Bounce (reduce your bounce rate) – Google Analytics tells you that your site’s bounce rate is as high as 80%! Did you do anything about it? Given the fact that most of your traffic is paid (SEM et al), don’t you deserve to know a bit more than just that number? Show modal window to such audiences when they are about to bounce off your site. You can use our targeting engine to show those surveys ONLY to particular traffic segments. Here’s an example.
Off-site Classic
Want to email your users with a survey link asking them to fill up a market research or customer satisfaction survey? Want enterprise class analytics and reporting on that data?  No need to monkey around with other tools, we have built one of the most sophisticated survey creation and analysis platforms. Don’t take our word for it, try it for yourself!

Sample off-site survey

Whether its collecting data for market research, or, measuring customer satisfaction, or, collecting employee satisfaction data as an HR practice – off-site classic surveys can do everything that you have been using surveys for. However, we need to tell you what’s unique and different about us:
  • Logical Branching – do you want the survey to present a specific set of questions based on how the user responds to your questionnaire? Welcome to Logical Branching. Most survey tools will allow this (in some way or the other). We allow you to design your surveys in a manner that you can pretty much build any kind of logic into your questionnaire and lead the user to pre-defined set of questions (based on his/her responses). Oh wait, we also allow you to get rid of the common “Thank you for taking this survey” message that gets displayed to every respondent, and instead, let you display an appropriate destination page (“Thank You” page) based on responses to your questionnaire. Cool. Ain’t it?  Here’s a complete how-to guide on how this feature was used to create an amazing Mobile Buying Guide for consumers – we told you, we are engagement re-defined! 🙂
  • Custom Data – your customer just made a purchase on your site and you intend to send a survey in email seeking feedback. So far, so good. But you know what, to make sense of the survey responses, you need to ask a bunch of obvious questions too – what did you buy, when was the purchase done, what was the good priced as .. etc etc. Don’t you know the answers to these questions already? Then, why ask these questions and piss your users off just because a silly survey tool is unwilling to understand your enterprise data? Welcome to our custom data feature – you can pass any kind of data (string, boolean, date, integer etc) encoded as parameters in the survey URL we generated for you. Yes, we ❤ Enterprises 🙂
  • Advanced Reporting – our job doesn’t end at collecting responses and giving back a raw dump to you. Our survey reports are real-time and way more sophisticated than most other tools you’d have used thus far. When was the last time you could dice-n-slice your survey responses based on geo-location of respondents (yeah, geo-IP magic)? We go beyond plain vanilla charting and offer a web-based reporting section for each of your surveys. Moreover, you can schedule reports for each of your surveys and receive PDF/Excel format reports in your email at pre-defined frequency.

Hope you liked what you saw. Your comments/feedback will help us improve – let it come. In weeks to follow, we’ll be adding more layout options.

Note:

  1. Some of the layouts and features mentioned above are plan dependent. Please check out our pricing page for details.
  2. Leave Intent Targeting is only supported in Desktop browsers (IE7 & above, FF, Chrome, Safari all versions); support for mobile browsers will soon be available.



[Announcement] Introducing the Modal (Lightbox) Notification Layout

We are excited to announce the addition of yet another gem in our kitty, a brand new Notification layout – we call it the Modal (Lightbox) layout. This layout allows you to build blocking page overlays containing rich HTML content – no prizes for guessing that though 🙂

Try a demo of Modal (Lightbox) layout

Here’s how a sample layout looks on customer’s website:

Our Modal (Lightbox) layout in action

Cool, ain’t it? 🙂 You can use this layout for a wide variety of use-cases. For your ready reference, we have put some of them underneath:

  • Display page blocking content to users exiting your site. This layout can be used in conjunction with our leave intent targeting to convert users who are exiting your site, by making one last attempt to stop them from leaving by displaying a relevant offer/message/promotion.
  • Create page diversions based on rules. Want to ask visitors coming from Mexico to your “.com” website to visit your “.com.mx” website instead? Want similar rules based on traffic source (Google Search, Affiliate site), cookies, user’s browser, platform etc to create an overlay and ask users to go somewhere else? Say hello to the Modal (Lighbox) layout. Check out the targeting rules you can use.
  • Display offers/deals on your campaign landing pages. Do you run ad campaigns to get people on your site? Use our traffic source targeting to identify such users and display an overlay on your landing page. You can design the content therein to be rich HTML with images, hyperlinks etc.
  • Blocking page content to drive paid content subscriptions. Wanna drive paid content subscription on your site? Present a page blocking overlay to visitors asking them to buy a subscription. Using targeting, you can choose to do it only on certain categories of content or sections of your site.
  • Handhold first time visitors on your site. Educate the first time visitors on how to use your site. Add images, screenshots, videos etc in the content area to make the most of it. Once you have created the notification, you can specify “for new visitors only” in the targeting section. Simple!

Can’t wait to use it? We know! It can really get tempting 😉 The best part with this is that, if you are an existing customer, you won’t need to change ANY code on your website. Like all things WebEngage, this too will work out-of-the-box. Here’s a step-by-step guide on how to create this notification for your website:

Step 1. Create a notification

Choose the Modal window layout to start creating your notification

Step 2. Add content and call-to-action (and

preview the changes live!)

Add rich HTML content to the content area and an optional call-to-action

Step 3. Configure options specific to this layout (Modal) and add/modify UI theme

Choose the width of content area, alignment of c2a button etc

Tweak the UI color scheme by modifying theme

Step 4. Add rules to filter the audience which gets to see this notification (more on targeting here)

The rule above says – display this notification ONLY on this post (url) for users leaving the site (leave intent)

Step 5. Advanced options; activate and go live!

Optionally run the notification as a campaign, activate and go live!

Step 6. Get realtime stats and reports. Optimize.

Realtime clickthrough reports – based on geo, browser etc

Demo time? If you are using a PC browser, try moving towards the browser close button and see this notification in action; else, try clicking on the button below:
Try a demo of Modal (Lightbox) layout

Hope you liked what you saw. Your comments are welcome.

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Stay tuned. We love you!