Making Marketing Automation Visual And Simple – Introducing Journey Designer


Hello!

I am Avlesh, co-founder at WebEngage. Your favorite on-site survey, feedback and notification tool went through a makeover in March 2016 to become a multi-channel marketing automation tool by letting you engage via web, email, sms and mobile (push, in-app) channels. We posted it here, but I didn’t reach out to you proactively because my team was building something even bigger. Once you finish reading this post, you’d agree with me that the delay in sending this communication was worth the wait 🙂

After 3 months of a rigorous build phase and successful pilots with over 2 dozen large customers, we are rolling it out for everyone.

Say hello to the Journey Designer!

What is the Journey Designer?

In layman terms, we have made marketing automation VISUAL. Yes! Visual, in terms of how you design your campaigns across user’s lifecycle, and how you view/analyze data once the communication plan is rolled out for your users.

Journey Designer is a drag-n-drop marketing automation workflow builder.
It lets you plan your engagement campaigns across multiple channels. These plans could range from designing a journey to automate renewals for your insurance buyers, to, automating re-activations for users who haven’t used  your app since last 30 days, to, automate retrieval of dropped carts on your e-commerce store, to, rolling out an on-boarding plan for users of your SaaS app. You’ll see some of these use-cases as journeys in the later half of this post.

Here’s a quick explainer video for the Journey Designer…

Re-imagining marketing automation …

We know how painful it gets to manage campaigns that span across users’ lifecycle. With journeys, we are trying to address the pain of executing batch jobs to automate marketing tasks. It’s time to do the new.

To simplify your task of rolling out an automation plan – our Journey Designer has 4 types of building blocks – Triggers, Actions, Conditions and Flow Controls. We have put together a Getting Started Guide to help you on-board WebEngage quickly and familiarize you with these terms.

Here are some sample journeys built using WebEngage.

User journeys for banking and financial services

Insurance industry, overall, struggles with low insurance renewal rates from buyers. Strange enough as it may sound, one of the biggest reason for this problem is that buyers don’t get timely reminders from the insurer and they forget to renew. Here’s a journey that solves that simple problem – very simply! Check out the enlarged image to see a true multi-channel communication with a users across multiple touch points.

User journeys to improve retention for mobile apps

Bringing back users to your mobile app is always a challenge. Here’s a journey focused on re-activating users in a certain cohort (in this case d30 to d90) who have turned inactive after their first transaction. Click on the enlarged version to see some creative usage of push and in-app notifications.

User journeys for e-commerce and travel apps to drive users towards the transaction funnel

For any transactional website or mobile app, there’s a huge volume gap in users expressing an intent to buy versus those who go down the purchase funnel. “Added to cart”, “added to wishlist”, “hotels compared”, “flight searched” etc are events that express user intent. Journey Designer lets you beautifully craft journeys on these intents and convert these users. Here’s a sample for converting users “adding items to wishlist”, into buyers.

User journeys to on-board customers for SaaS / B2B apps

A well designed on-boarding module can heavily boost conversions for a SaaS app. At WebEngage, we learnt it the hard way. Thankfully, you don’t have to re-invent the wheel for your tool. Underneath is a quick sample of how you can easily design and optimize an on-boarding journey for your app.

While you are at it, here’s a cool fact …

It ain’t just about a nice visual designer, we made your marketing analytics real-time and visual too!

Once activated, here’s a glimpse of how the stats for your journeys are presented – LIVE, real-time and visual! Don’t miss the journey run that you can check for each user …

Here’s how the final outcome of each journey looks like.

Hope you liked what you saw. We’d love to hear from you. Journey Designer is now available for everyone. Log on to your dashboard; or, sign-up to try it out for FREE.

[Announcement] Revamped Targeting Engine – Introducing Traffic Segments And Event Based Targeting

Today, we are very excited to unveil our new targeting engine for all customers.

All your on-site campaigns (surveys and notifications) can now be targeted in a more elaborate way which includes user profile, behavior and intent data. The targeting screen (second step in campaign creation) on your dashboard is now split into 3 broad categories:

1. Where to show? (Session Level Targeting)
2. Whom to show? (Traffic Segment Targeting)
3. When to show? (Event Trigger Targeting)

Underneath is a quick guide on each of these sections and samples on how to use some of the key components therein.

1. Where to show? (Session Level Targeting)

A user’s activity in any session is a clear indication of his/her intent. Using this section, you can now target users who have expressed their intent in a certain way. E.g. users who have visited certain pages, or have performed more than x number of search queries in a session, or have certain cookies planted in their browser etc.

Page URL Targeting

Here’s how an e-commerce store typically configures an on-site promotion to display when a user visits product pages of product-1 OR product-2.

Another example – let’s say you are an online travel website that allows users to book flights. You’d like to display dynamic on-site promotions/offers to users searching for flights based on the sector they are searching flights for. E.g, in the screenshot below, ALL users performing flight searches FROM NYC to any destination BUT Boston, will get to see a pre-configured offer or message.

WYSIWYT – What You See Is What You Target

WYSIWYT (pronounced /ˈwɪz.i.wɪT/) – What You See Is What You Target is a cool new way for marketing teams to build dynamic rules without having to need their developers for any kind of data integration. E.g if you had to run a promotion on product pages where the product price is greater than $50, you can now do that without needing your developer. Check out this cool explainer video on the feature!

To use this feature you specify the URL of that page on which the variable, you intend to use for targeting, could be found.

See the next steps on using WYSIYT →

2. Whom to show? (Traffic Segment Targeting)

Now, we let you build segments on clickstream information of users. That is, all the data that you see inside Google Analytics can now be used to create a segment of users and target them with specific messages. And the great thing? You don’t need to have Google Analytics on your website, WebEngage tracks and stores all this data for you. These are the options within traffic segment targeting:

Device, Visitor Type & Referrer (Traffic Source)

Here’s a scenario – you run an SEM campaign, for the keyword, say, “shoes”. You want to target users who were acquired by this campaign AND are repeat visitors. Underneath is how can achieve the same. Simple!

3. When to show? (Event Trigger Targeting)

You are gonna love this! In layman terms, we “keep an eye” on what the user does while (s)he is on a particular page on your website. E.g, we track the amount of time a user spends, or, the quantum of scroll done on any page, or, whether a user is about to leave your website altogether!

Well, there’s more… We now let you pass your own events so that you can use them to target users. E.g. you could use events like user logged in, added to cart, visited pricing page more than 5 times etc as criterion to target customers with specific messaging.

Leave Intent Targeting

Are you struggling with high bounce rate and cart abandonment rate on your website? Wait no further and try this hot selling stuff from us. We give you a unique ability to present modal overlays to users who are “about to leave” your website. We do this by tracking the cursor movement and display pre-configured overlays just before the user tries to close or switch tabs. E.g you could use this feature to display an overlay like the one below for users trying to abandon your site with items in their cart.

Read more about Leave Intent Targeting here →

Custom Event Targeting

This is the new stuff we have introduced. Any user action on your website can now trigger a push message on the web. To be able to use events, you need to pass data to WebEngage via the JavaScript SDK. If you are an existing customer, the SDK already sits on your website. You need to use our track method to pass eventscheck out the documentation here.

Underneath are a few sample use-cases around how you can use event targeting.

Sample 1: Targeting users with an on-site message as soon as they add an item to their cart.

Sample 2: Targeting users as soon as they login to your web application. However, the message should ONLY pop for Premium users (we call these as attributes for events).

Sample 3: Targeting users who added any shoe worth more than $150 to their cart AND are leaving your website without completing the transaction.

This change is a step in the direction of WebEngage 2.0 – a multi-channel engagement suite that allows you to segment users and engage with them via email, on-site messages (our current stuff), in-app messages, push notification and text messages. We have brought in the concepts of users and events into our engagement module. We’ll maintain (and enrich) profile of all users on your website/app and maintain his/her activity trail so that you can create meaningful segments for engagement. If you are an existing customer, please pass this documentation to your developers to start using the user and event modules in your dashboard.

We’d love to hear your feedback on this change.

Aside, if you have built some interesting use-cases using our targeting options, and, you’d like to get featured in our case-study section, please get in touch with us.

Trusted by 30K websites. Live use-case gallery: #WebEngageLive

WebEngage Turns 4. Thank You. We Give You AppEngage!

4 years ago when Ankit and I were sowing seeds of WebEngage, we had no idea that we’d come this far. We started with one simple goal – simplify on-site communication. And, so we did.

Happy b'day WebEngageWe launched privately on the 13th of Oct’ 11. Got 100+ installs in 3 months. That’s when we thought integrating a payment gateway was a great idea :-). We got 3 paying customers in the month of Mar, 2012. We have not looked back since then.

Fast forward to today, WebEngage powers on-site customer engagement on 30,000+ websites internationally. We drive 4 Millions users towards the purchase or lead funnel each day.

Your love for WebEngage keeps us going. I, on behalf of my entire team, thank you for placing your trust in us and contributing to our growth story.

Have we done well?

I keep asking this question to myself, my co-founder (Ankit) and my team. At the time of writing this post, I was thinking about what have we really achieved? I used to believe that the answer would hover around product, revenue etc. We have done great on those counts. However, when I spent more time thinking, I realized the answer lies somewhere else. Yes, we have done well. Because, we have managed to create 3 great things …

1. Great Relationships (not customers)

2. Great Culture (not human resources | read about our culture code)

3. Great Karma (not PR)

All that said, we are still in our infancy. We may have erred. I seek your forgiveness if we goofed up with anything. You have my assurance that we’ll continue to get better on each of those counts.

Announcements

How can a b’day post be complete without the company playing Santa? Of course! I won’t disappoint you. Let me start with something that you have long waited for!

We give you

What is AppEngage?
AppEngage is mobile marketing automation 2.0 – we’ll take you beyond the usual event tracking and push notification products. AppEngage will build enriched profiles for anonymous users and customers using your app. We’ll track behaviour and interests to build user profiles. Once you segment these users, we’ll help you automate engagement and communication across their entire life-cycle. You can use in-app messages, push notifications, emails, text messages, mobile web push and snail mail as the medium of communication.

We are aggressively building AppEngage and rolling out features every week for beta customers. If you wish to get early access, we are giving away a few private beta invites. Request access.

The roadmap for

We’ll align the product roadmap for WE and AE. You’ll receive a communication from us soon. In the interim, we are adding more layouts and ready-to-use templates inside WebEngage. We are also improving our targeting engine to make it easy for you to trigger on-site campaigns based on historical activities of a user. We have releases coming up on WE next week.

And, you’d love this – we are releasing an “Extension Store” inside WebEngage. These are one-click-install plugins inside WE. E.g, you’d be able to use our Mailchimp extension to push all the leads collected via our on-site survey, instantly into your Mailchimp mailing lists. Loved it? We have many more interesting extensions lined up for release.

Wait, I am not done yet …

How about a 50% discount on all our plans?

If you have been sitting on the fence, there’s no better time. We have slashed our prices by half for all new sign-ups for next 2 weeks. I wish I could tell you how hard I had to fight for this one with my sales folks. Hurry up, this offer ends on 31st Oct.

On behalf of my entire team, I thank each one of you again. We’ll continue to amaze you. Onwards and upwards.


Avlesh & Ankit
Co-founders, WebEngage

17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site Overlays

The path leading a visitor to a converted user is full of potholes. There are just too many diversions beyond your control for your visitor to steer away from the funnel. WebEngage is on a constant crusade to remove this bottleneck of conversion in the digital age.

Thousands of websites use WE to engage visitors on their websites. We help them combat cart abandonment, increase user signups, enlarge their social community and solve a plethora of vital pain-points that impact the conversion funnel – all by some really smart and targeted nudges/overlays on your website. Using conversion analytics, you can quantitatively measure the uplift that you got in your funnel.

We came across some astonishing growth hacks that our customers have implemented through the years for user engagement and monetization of their traffic using on-site overlays. We have hand-picked 17 most astounding growth hacks and collated them in the following slides.

We wish you more conversions. Every single day!

P.S: There’s a nice video after the 12th slide with tips on rescuing abandoned carts on your website. Must watch!
Need to see more? Check out our live use-case gallery: #WebEngageLive



Now Hiring – First Quarter, 2015

We have chosen to start 2015 in style – by adding over 25 awesome men and women to our team in the first quarter of this year!

The eternal question – what is WebEngage?

WebEngage is a SaaS toolkit for online businesses that allows them to engage with users on their website in real-time and improve on-site conversion. It lets them run on-site promotions/offers (like “welcome back Jon, we have a surprise gift for you“), collect customer insights (like “hey, thanks for the purchase! let us know how was your buying experience.“), improve conversions (like “before you abandon the cart, here’s an offer …“) and collect feedback from disgruntled users – all of this from a remote dashboard, without changing any code on their site.

We are a rapidly growing startup (based out of Mumbai) with thousands of customers in 40+ countries. From enterprises like Foodpanda Global, eBay, Avaya, Flipkart, Snapdeal, TurboTax, MakeMyTrip, Yatra, Rocket Internet companies etc to thousands of startups worldwide, we are helping each one of them run on-site marketing campaigns with ease without having to change any code on their corresponding websites.

We are unstoppable doers. If you are the same kind, you wouldn’t find a better workplace.

Open positions

Underneath is a quick list of open positions, for which, we are currently hiring (Q1, 2015):

Senior Java Developer

With the speed at which Indian startups are moving to Bangalore, in months to come, we’d possibly be the ONLY “high quality breed” of JAVA developers left behind in Mumbai. If you know your language better than the most, come and help us build & grow the tribe.

Senior JavaScript Engineer

Everybody at WE has a little bit of JS in them. Given that almost all the fulfillment happens via JS on our customers’ websites, this stack essentially forms the backbone of what we do. Our widget gets served over 3 billion times every month! If you have a thing or two to tell us on how you can do a few cool things via native JS, we need you.

Lead System / DevOps Engineer

We need somebody crazy to manage a cluster of 100+ EC2 instances doing random and crazier stuff 24*7. If you’d kill for automation, we need you. Right now!

(This position is closed)

Customer Success Engineer

We have built a very nice platform that works for customers across geographies and domains (e-com, travel, insurance, banks, telecom etc). The success of WE campaigns depends on how it is set up – in terms of targeting, visual appeal and data integration workflows. If you love to fiddle with some HTML/CSS/JS; and, you get a high by seeing happy customers, we have been looking for you.

Human Resources Manager

We have never had one thus far. Not because, we are all well-mannered and disciplined. Most HR managers we came across didn’t belong to us 🙁 .. if you understand what it takes be a part of an existing culture code, and, nurture it further with a people friendly approach, please reach out to us.

Inside Sales Executive

Even if you were selling soap or soda water earlier, it doesn’t matter – we won’t judge you. What matters is, how were you selling it? If you live by selling over phone calls & emails and you have a thing for using automation tools, here’s one job that you shouldn’t miss applying to!

iOS Developer

We have a super awesome Android team working their asses off on building the corresponding SDK. We are getting started on the iOS version. If you have built SDKs/Apps for the iOS platform earlier, and, want to build something cool, apply today.

Content Strategist

There are very few companies who have a great inbound marketing practice. While we are not in that league yet, we do aspire not only to get there but also become a benchmark for others to follow. Do you have a similar itch? Come, join us – you’d love to be here.

Senior PHP Developer

After JAVA and JS, this is destined to become the third most commonly used language at WE. We are trying to aggressively tap into the ecosystems of WordPress, Magento etc by designing very specific WebEngage solutions (extensions) for these platforms. If you love building on top of APIs and know your language in its OO way, talk to us, we are desperately looking for you.

Lead Software Test (QA) Engineer

Once hired, you can pride yourself in being the first one at this company. Pretty much all of our development team duals up as test engineers for their respective code. We need you to oversee this for all of us and teach us a few lessons in automated testing.

Great people look for reasons beyond the usual blabber to join a company …

And, it is highly likely that you are one of them. Let’s give you a few reasons. To begin with, take a look at our workplace and the kind of people you’d get to work with – here you go!

Also, we take b’day celebrations in our office way too seriously. We sing for a mysterious “Sunita”, irrespective of whose birthday it is. Here’s a sample:

Wanna know our culture code? Its simple – “great people make great product, which makes a great company“. Read more.

Need more dope, right?

Take a look at how geekily we sell our product. Or, check out this post on how we used Java Annotations to build our security layer. Or, here’s how cool our JavaScript API is. Also, take a look at how much of effort we put into dumbing down some of the most complicated features inside WE to make it easy for our customers to love us all the more.

Loving us already? Well, you are not alone …

The media and startup community have been very kind to us. Underneath are some of the recent mentions and accolades which humbled us to the core:

WebEngage helps e-commerce cos market their wares better

Amongst 10 fastest growing product companies in 2014

10 startups to watch in India's tech boom

TiE-Lumis Entrepreneurial Excellence Award Winner, 2014

Browse less, find more

And here’s the final blow!

Imagine how would it feel to build, sell or market something that helps millions of users everyday (across thousands of large and small customers) to make a purchase decision – all in real-time. We know how it feels for we are one of those very few product companies with an envious customer list to showcase. Take a look at this tiny set, for example:

If you are sold, reach out to us via LinkedIn. We are filling fast.

P.S: You can use our help –
1. To convince yourself, please feel free to reach out to us with queries.
2. To convince your family / spouse / boyfriend / girlfriend, use our marketing deck – slideshare.net/webengage/marketing-deck-40042547
3. To convince your current boss / teammates, that you are not wasting yourself, use this to “sell” – webengage.com/how-to-sell-webengage-to-your-boss

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[Announcement] WYSIWYT (What You See Is What You Target) – Live Targeting On Webpage Content/Data

Customers, you are gonna love this! We have a introduced a brand new way to target users on your site – based on content/data present on your website’s pages. We call this WYSIWYT (pronounced /ˈwɪz.i.wɪT/).

Index:

What is WYSIWYT?

What You See Is What You Target is a cool new way for you to build rules based on data/content that can be visually located on your website.

Take a look at this quick explainer video to begin with:

Loved it? 🙂

Why/When should I use it?

First thing first, everything that you can do with WYSIYT is possible with our custom rules. However, to use custom rules, there’s some amount of JavaScript variable integration that has to be done on your website. Given how much marketing and product folks love us for NOT having to involve their development/IT teams in WebEngage experiments, we took the plunge and created this visual targeting add-on inside WebEngage.

With WYSIWYT, you can now build dynamic rules without fiddling with any code. These rules can be based on any visual content or data that you can SEE on your website. E.g in the video above, you saw how WYSIWYT was used to push a notification on your product pages, ONLY when the product’s price is greater than $200. You can now build similar rules from the comfort of your dashboard. Also, this rule can be paired up with all the existing targeting rules. Yes, you heard it right – no code needed. Underneath are a few more use-cases to explain the possibilities.

Using WYSIWYT to offer an instant discount code to users abandoning your cart page, if their total cart value is more than, say, $500.

We have helped hundreds of e-commerce companies globally reduce their cart abandonment. The best aspect of what we do is that we are an instant solution – on your website, at the moment of the abandon! WebEngage’s push engine gives you this instant ability to control abandonment. Take a look at this. And, this. And, this. And, this. And, this … We can go on and on.

Now, let’s say, you wanted to use one of the samples above, on your cart. But ONLY when the total cart value is, say, more than $500.

Do you SEE the “total cart value” on your website’s checkout page? Yes? Done!

All you have to do is to “find” the placeholder for “total cart value” (shown above) and then build a rule saying “total cart value is greater than $500” (shown below).

These are the possible outcomes on your website!


Using WYSIWYT to push notifications/surveys to signed-in users.

Don’t all of us want to personalize a users experience on our website? Websites use WebEngage to push highly personalized messages/offers in different areas of their workflow. Here’s a sample.

Coming back to the point, let’s say, your goal was simple – to push a notification ONLY to logged-in users on your website.

Do you SEE something on your site, that helps you visually identify when you are logged-in? Is it the “My Account” link? Or, the “Logout” button? Or, the non-existence or Sign-in button? Did you say yes? Okay, done!

You locate the placeholder to find such an identifier for the “logged-in” state of the user (shown above) and then build a rule saying “Sign-in placeholder doesn’t exist” (shown below) – which essentially means pushing something to users who are signed in.

Here’s the outcome on your website!

Using WYSIWYT to nudge returning visitor who have items in their cart, pending checkout.

Our Callout Notifications have been increasingly used to re-target such users. Here’s a sample.

Let’s say, you wanted to configure such notifications on your site. Needless to say, this only needs to be shown to users who have items pending for checkout in their cart.

Do you SEE anything on your site, which visually indicates that a user has some items in the cart? Yes? Done!

You can locate the “cart item count” variable on your site (shown above) and then build a rule saying “cart item count greater than 0” (shown below).

Here’s the outcome on your website!

Using WYSIWYT to generate leads from users on your listing pages, if (s)he is viewing a premium listing.

Premium partners/advertisers need a premium treatment. What if you could generate leads for them or run promotions like this, or this, or this for them on your website?

Let’s say you want to push a time-delayed lead generation survey (like this, or this) on your website but ONLY when a user viewing a “Premium Listing” page on your website.

Do you SEE a way to identify a “Premium Listing” on your website? An icon saying “featured” or “premium”? Or, something else? If yes, done!

You can locate the “Premium listing marker” on your site (shown above) and then build a rule saying “Premium listing marker exists” (shown below).

Here’s the outcome on your website!

How to use WYSIWYT?

The feature is now a targeting option under the “targeting rules” section for each of your surveys/notification. Underneath is a screenshot from the targeting page. You start by opening the URL on which on need to find a placeholder (node).

Did you do something cool with WYSIWYT for your CRO? Let us know, we’d love to feature you in our case-study section.

Note: WYSIWYT is only available in the Premium and Enterprise plans. If you need to try this one out before upgrading, let us know – we’ll give you trial access for a week. Also, there’s no extra code needed for this add-on to work. Your current integration code will do the job. Please make sure that the page on which you are trying to locate a placeholder has the WebEngage widget integrated.

Need to see more, but don’t have the patience for such long reads?
Check out our use-case gallery on Twitter

#WebEngageLive



[Case Study] How WorldRemit Improved The Conversion Rate On Traffic Coming From Their Email Marketing Campaigns By 25%

Customer Profile
WorldRemit LogoWorldRemit is a rapidly growing online money transfer company that is shaking-up the traditionally offline remittances industry. Its award-winning service enables migrants and expatriate workers to send money oversees from 50 countries to more than 110 destinations. WorldRemit is available on the web or via smartphones or tablets. Money is received as a bank deposit, cash pickup, to a Mobile Money service or as a mobile airtime top-up.
The Objective
WorldRemit uses email and social media to provide customers, fans and followers with short-burst promotion. Because these offers are targeted at selected individuals, the company needed to offer a tailored experience for those people within its website. Placing static content within the existing CMS would not have provided the targeting required.

The product team had these two major goals when they chose to use WebEngage:

  • To support targeted promotions with a custom online experience.
  • To prove these promotions have an uplift on conversion to justify using them.
How WorldRemit used WebEngage to achieve their objective?
The WorldRemit team created their on-site promotions using WebEngage Notifications – adding copy, uploading images, styling the notifications and most importantly, using targeting rules to pop these to the right segment of users coming to their site via corresponding email marketing campaigns.

WebEngage Notification in action

Targeting was maintained across email and web by identifying the promotion with a URL query parameter that passed the promotion code through to the WorldRemit website. WebEngage was configured to behaviorally target users based on their activity on the site. E.g. on the desktop site, once a user (who came to the site via an email campaign) tried to leave the website, a pre-configured push notification (like the one above) would pop on the site.

Using A/B testing, the WorldRemit team found out that users who were nudged with a WebEngage Notification, converted 25% better than the rest.

For more on such rules, here’s a quick knowledgebase on WebEngage’s Targeting engine.
How did WorldRemit put it all together?
In a nutshell, here’s how this worked – WorldRemit, while sending out emails, would append a unique tracking parameter in the URL to the links inside the email’s body. When a user clicks on those links and comes to the website, WebEngage starts tracking user journey if a Notification/Survey is pre-configured to display for that tracking parameter. Using an interesting mix of engagement levels, behavioral and device targeting, WorldRemit improved the conversion funnel for such users via some interesting on-site Notifications.

Here’s a step-by-step guide on how WorldRemit set up this campaign:

1. Inject WebEngage Tracking Parameters in Email Campaigns.

2. Create Notification > Choose a Layout.

3. Create Notification body > Choose/create Theme.






4. Add rules for the Notification > Activate the Notification.
By adding, Page URL Targeting rule, it was made sure that the Notification was ONLY shown to users coming via the email campaign. Further, the rules (as shown below) were differently set for users coming via their desktop browser versus mobile devices. The image underneath shows rules for two different Notification Layouts, desktop and mobile modal respectively.

The team at WorldRemit set up this entire campaign in less that 45 mins. The best part being that at no point in time, they had to change any code on their website – all the knobs and controls they needed, were inside WebEngage’s dashboard!

The Result!
Users seeing WebEngage notifications on-site, converted 25% better compared to those that did not see the promotion – WorldRemit ran A/B tests to come to this conclusion.

Best practice landing page development suggests continuing the visual journey for the user and carrying a consistent message was a key driver behind this. Which essentially means WebEngage makes your email marketing even more awesome! 🙂

Credits: Thanks to Depesh Mandalia (Head of Conversion Rate Optimisation at WorldRemit) for his input into this case-study. WorldRemit uses WebEngage to collect customer insights and optimize the RoI on their online marketing spends. Via WebEngage push messages, WorldRemit ensures that their customers receive a great user experience. At WebEngage, we love the fact that the WorldRemit team are huge advocates of our toolkit.

Need to see more, but don’t have the patience for such long reads?
Check out our use-case gallery on Twitter

#WebEngageLive



WebEngage Turns 3 Today

Img credit: Enchantedmommy.com

Time flies. I still have memories of our beta launch on the night of Oct 12, 2011 – a few spartans doing anything and everything to make sure we launched on time.

It has been 3 years since then. We have become the de-facto online conversion funnel improvement suite for e-commerce companies globally. We have changed offices thrice (pics). From 3, we have grown to a team of 25. Most importantly, we added a family of over 22,000 websites globally who trust in us to improve their online sales and customer engagement. Every day. Every minute.

And if all the above were not enough, we have now set up an office in New York (pics).

I am at loss of words here to describe how I feel. I thank each one of you – my team, customers, investors … and you – the evangelist. We are on-road to fulfill a much larger dream. With your love and support, I am sure we’ll get there.

On this day last year, we had a blast! Take a look at some of the pictures from that night. We are shifting offices currently and the workload didn’t allow us to plan our current year celebration in time. To all those awesome men and women who love to party with us – please hold on for another couple of weeks, we’ll reach out with an invite for you to RSVP to!

Pics from last year’s b’day celebration

These have been three years of uninhibited growth, hard work and perseverance. These have been three years of laser sharp focus on building a product and creating a category that

didn’t exist in the way we envision. Wish us many many more such years. Your love and support counts.

This, by far, has been our biggest achievement in the last 3 years …

Me, Ankit (my co-founder) and my team stand humbled in front of you. Truly humbled. Thanks for your show of faith in us, we won’t disappoint you.

– Avlesh

P.S: Here’s what we do … 🙂