Feature Enhancement: Introducing First True Multi-channel User Profiles

User profile page on WebEngage now comes with a shiny new look!

We have completely revamped the user profile section. We have added many data-points and re-organized all the information we present on the user profile, so that you can understand the profile of any user comprehensively and quickly. You can see the user profiles (for both known and unknown users) by clicking on any user under the List of Users section available in Users, Segments and Campaigns.

Let’s dig deeper into the information available on the new user profile page:

Basic Info

This tells you the contact information of the user, where you acquired the user from, all the segments that this user belongs to (yes, ALL the segments!) and the 10 most recent campaigns that this user was targeted with through WebEngage.

Custom Attributes

You can see the values of the all the custom attributes of this user under a section aptly titled Custom Attributes


A user can access your app or website through many different computers, tablets and phones. You will be able to see the list of all Android, iOS and Web devices that a user has used under the Devices section.


You will be able to see the reachability of that user on each of the channels – Push, In-app, SMS, On-site, Web Push and Email. We also show you the number of campaigns you have sent to the user and the number of conversions on each of these channels, for the last 3 months.


Under the Events tab, we show you the exact list of system events (eg. App Install, App Uninstall), custom events (eg. Searched, Purchased) and campaign events (eg. Email Open, Push Click) that the user has performed along with the attribute level details of each of those events.

Try out our new feature and tell us what you think of it! Or request a demo from our Success team to learn more about this feature.

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