WebEngage Turns 6. Thank You!

Your small little Spartan startup is all grown up now. WebEngage turns 6 today!

It seems like yesterday when we launched the first version of our product six years ago from a 200 sq.ft garage. I have very fond memories of how our birthday celebrations have grown to be bigger with each passing year as we grew in size. As I write this post, the team is gearing up for one such celebration tonight 🙂

Ever since the launch of our multi-channel stack in Jul 2016, we have aggressively released new features to deliver on our promise about the product roadmap. In the last 6 months especially, we have been on a roll!

We are committed to our mission of offering the world’s simplest automation stack for user retention and engagement. We understand the pain that small and mid-sized consumer businesses have to go through – whether it’s the adoption of a marketing automation tool or the ability to seamlessly use multiple channels of communication for your user engagement – we are solving these pain points in ways nobody has attempted before.

We are re-imagining multi-channel user engagement.

In the coming months, we’d be rolling out a bunch of features. Here’s an indicative list –
  • A comprehensive “Test & Launch Suite” for campaigns
  • A step-by-step on-boarding module for integration across apps, web and crm systems
  • Automated reports for analytics and engagement stacks
  • Enhanced campaign creation experience with features like drag-n-drop editor for email
  • Uninstall analytics for your mobile apps
  • Predictive sending of campaigns
  • Facebook Ads as a channel of engagement

Other than the stuff listed above, we have a long list of items we are working on. More importantly, there are some big experiments running in our engineering lab right now. We are very excited about these, as they’d be industry first solutions to real big pain points. Fingers crossed!

Aside, we are also fixing our knowledgebase and technical documentation. Expect a lot more smoother all-round experience in the coming weeks.

We have a great news for small businesses and early stage startups – we’d be opening up our platform for SMBs before Christmas. Send us some love if you have been waiting for it.

On a closing note, it’s been a very humbling and enriching experience for my entire team to serve customers from India, North America, Middle East and South East Asia. In these 6 years, we have learned a lot about different cultures and users’ online behavior across the globe. On behalf of my entire team, I thank you for giving us that opportunity.

Team WebEngage, Oct 2017

The journey has just begun…


Avlesh & Ankit
Co-founders, WebEngage

P.S: If you are new to WebEngage, here’s a quick primer

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