Keeping up with our recent velocity, we’ve released a bunch of new features today.
1. Sunsetting in Journeys
So far, the only way to stop a journey was by changing the status of the journey to “Stop”. This would then result in an abrupt end to the journey. Users who were in the journey were then immediately taken out of the journey. Not exactly a graceful end. We’ve heard your feedback and we’ve built a feature that prevents this from happening.
Sunsetting a journey is an alternative to stopping a journey. Changing the status to “Sunset” results in stopping users from entering or reentering the journey but the journey continues to run for those users who were already in the journey.
How does this benefit you?
If you want to make changes to a running journey, you will most likely stop the current journey, clone it, edit it and then begin a new one. As a result, all users in the journey get moved out of it which is not always the desired behaviour. This helps prevent that. New users follow the new journey. Users already in the journey continue to be on the older journey (unless they trigger something and get into the new journey).
You will now be able to get deep insights into your entire user base and analyze them from many different perspectives. This is quite similar to the “Segments” feature of our previous release. The only difference is that WebEngage considers your entire user base in “Users” instead of a subset of it as was the case in segment. Just like in “Segments”, the insights you will get will be for your known as well as unknown users. Lastly, you will also be able to see the “Activity” metrics such as Monthly Active Users (MAU), Weekly Active Users (WAU) and Daily Active Users (DAU).
3. List of User Attributes & List of Events
This is Part 1 of our release on Data Management. In our next release, we will be adding more features to Data Management. Anyway, back to our current release.
This is mostly a UI enhancement of a feature that was already present in WebEngage. When you go to the Data Management section, you will see two sections there – “User Attributes List” and “Events List”.
User Attributes List
This helps you see the list of custom attributes of “User” that you are sending to us. We will also show you the corresponding data-types (String, Number etc.) that have we’ve detected for each of the attributes. The custom attributes list can consist of any attribute that you want to associate with a user – in the past, our customers have used attributes such as “Rank”, “Score”, “Profession”, “Education” etc. The sources of the attributes can be the app or website SDK, REST API and CSV uploads.
It is imperative for you to know the the list of custom attributes you’re sending to us and the corresponding data-types. This is especially so in the initial stages of your integration with WebEngage. WebEngage does not allow you to change the datatype of your attribute. If you wanted to send an attribute of “Date” data-type, then please ensure that it is being passed as such from all your different sources such as SDK, REST API and CSV Uploads.
Similar to “User Attributes List”, if you want to see the list of events along with corresponding custom attributes of each event that you’re sending to us, check out our “Events List” section. You’ll see a master list of all custom events here. Clicking on a custom event will show you the custom attributes along with their data-types. Do note that our previous release on “Events” helped your analyze various events in a particular time period. But if you’d like to see a master list of custom events you’re sending to us, “Events List” is where you will get this information. Again, just like “User Attributes List”, please ensure that a particular attribute you’re sending to WebEngage is of the same data-type from any of the source such as app or website SDK, REST API or CSV Uploads.