What we’ve been upto?

We’ve been quiet for a while. There is so much brewing in the product at WebEngage over the last few weeks that we can’t wait to share all these exciting feature updates with you. Starting today, you’ll see regular product updates on this blog as and when we release them.

So what’s really been happening? We’ve been working on the product along 3 major themes:

  1. Build a beautiful user experience
  2. Complete our product offerings & scale the system
  3. Build new features

Our main objective behind these different themes is to help you get more value out of WebEngage. Sounds kind of vague, doesn’t it? I promise, it’s not. I’ll talk about each of these themes in greater detail so you can relate to what I’m talking about.

Theme 1: Build a Beautiful User Experience

One major project we undertook over the last few months was to revamp the design of our dashboard. The revamp had 2 objectives in mind:

  • Enhance the user experience so that you can consume information and get your job done on WebEngage quickly
  • Enhance the visual appeal of the product in order to create a beautiful experience with a focus on consistency and getting the details right

Theme 2: Complete our Product Offerings & Scale the System

We’ve been working hard on enhancing our feature set and scaling up our technology to cater to the huge influx of customers over the last few months. We track billions of events everyday performed by hundreds of millions of users and deliver tens of millions of messages everyday across different engagement channels. Building a system that can scale up to this volume hasn’t been easy. We’ll talk more about this over the next few weeks.

We are also busy enhancing the various features that you see on WebEngage so that you can get more insights into your existing user base and so that you can build your engagement strategy that helps you drive more revenues from your existing user base. You’ll see an enhanced version of all the Insight features such as Users, Events, Segments etc. as well as Engagement features across various channels.

Theme 3: Build New Features

There is so much happening here. I’d love to talk about the new stuff that we’re working on but I’ll do this as and when we release these new features.

We’re rolling out all these changes in phases over the next few months. Please watch this space to be updated on the latest at WebEngage. You could also subscribe to our newsletter to be updated on these feature changes or other news at WebEngage

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