WebEngage Turns 4. Thank You. We Give You AppEngage!

4 years ago when Ankit and I were sowing seeds of WebEngage, we had no idea that we’d come this far. We started with one simple goal – simplify on-site communication. And, so we did.

Happy b'day WebEngageWe launched privately on the 13th of Oct’ 11. Got 100+ installs in 3 months. That’s when we thought integrating a payment gateway was a great idea :-). We got 3 paying customers in the month of Mar, 2012. We have not looked back since then.

Fast forward to today, WebEngage powers on-site customer engagement on 30,000+ websites internationally. We drive 4 Millions users towards the purchase or lead funnel each day.

Your love for WebEngage keeps us going. I, on behalf of my entire team, thank you for placing your trust in us and contributing to our growth story.

Have we done well?

I keep asking this question to myself, my co-founder (Ankit) and my team. At the time of writing this post, I was thinking about what have we really achieved? I used to believe that the answer would hover around product, revenue etc. We have done great on those counts. However, when I spent more time thinking, I realized the answer lies somewhere else. Yes, we have done well. Because, we have managed to create 3 great things …

1. Great Relationships (not customers)

2. Great Culture (not human resources | read about our culture code)

3. Great Karma (not PR)

All that said, we are still in our infancy. We may have erred. I seek your forgiveness if we goofed up with anything. You have my assurance that we’ll continue to get better on each of those counts.

Announcements

How can a b’day post be complete without the company playing Santa? Of course! I won’t disappoint you. Let me start with something that you have long waited for!

We give you

What is AppEngage?
AppEngage is mobile marketing automation 2.0 – we’ll take you beyond the usual event tracking and push notification products. AppEngage will build enriched profiles for anonymous users and customers using your app. We’ll track behaviour and interests to build user profiles. Once you segment these users, we’ll help you automate engagement and communication across their entire life-cycle. You can use in-app messages, push notifications, emails, text messages, mobile web push and snail mail as the medium of communication.

We are aggressively building AppEngage and rolling out features every week for beta customers. If you wish to get early access, we are giving away a few private beta invites. Request access.

The roadmap for

We’ll align the product roadmap for WE and AE. You’ll receive a communication from us soon. In the interim, we are adding more layouts and ready-to-use templates inside WebEngage. We are also improving our targeting engine to make it easy for you to trigger on-site campaigns based on historical activities of a user. We have releases coming up on WE next week.

And, you’d love this – we are releasing an “Extension Store” inside WebEngage. These are one-click-install plugins inside WE. E.g, you’d be able to use our Mailchimp extension to push all the leads collected via our on-site survey, instantly into your Mailchimp mailing lists. Loved it? We have many more interesting extensions lined up for release.

Wait, I am not done yet …

How about a 50% discount on all our plans?

If you have been sitting on the fence, there’s no better time. We have slashed our prices by half for all new sign-ups for next 2 weeks. I wish I could tell you how hard I had to fight for this one with my sales folks. Hurry up, this offer ends on 31st Oct.

On behalf of my entire team, I thank each one of you again. We’ll continue to amaze you. Onwards and upwards.


Avlesh & Ankit
Co-founders, WebEngage


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