[Release Announcement] Callouts – Speech Bubble Style Push Notifications With Visual Selection Of The Pointer

We are glad to present our latest Notification Layout to you. Say hello to Callout Notifications.

In layman terms, we have made it super easy for you to choose a section or an HTML element (text box / layers / images etc) or a link on your website and create a push notification message pointed at that element. Add to that the magic of targeting rules, you can choose to show these notifications ONLY to visitors who match a certain criteria (e.g. show only to visitors coming from Google search or only after a user has spent certain amount of time on the site etc. Here’s more on targeting).

Try A Live Demo Of Callout Notification

Here’s how a Callout Notification looks like, on customer’s website:

Do you like the ability to push such notifications that can be pointed at links or sections on your website? That too, without adding any extra code to your website? We have put together a bunch of use-cases where you’ll find this layout very handy:
  • Announcing new features on your website. Take a look at this use-case, for example. More often than not, every new feature is a small link or button on your site which faces discovery issues. This link or button or HTML section on your website doesn’t get the user attention that it deserves. Use our Callout to improve the discovery of such features. You can thank us later 🙂
  • Display personalized and to-the-point call to actions to users based on their traffic source. If you want to draw the attention of a visitor coming from, say, an affiliate website, to a specific link on the page, you can do so using our targeting rules. We have a wide range of options that allow you to choose who would you like to display each of your notifications to – based on traffic source (ads, affiliates, organic etc), based on visitor’s GEO, based on URL patterns of pages that a user on your website is visiting, based on cookies, based on time spent etc. Here’s a comprehensive guide on targeting rules.
  • Educate users on how to optimally use your features; make them productive. Check out this use-case. Users on your site tend to use your product in a certain way. There’s always a room for you to educate them on how to go about using your features so that they can be more productive. Using custom targeting, these Callouts can be displayed based on user behavior.
  • Improve your demo and on-boarding process with callouts. Is yours a SaaS or an Enterprise software product? Callouts are a great tool for on-boarding new users and helping them in getting started with your product. Contextual messaging can make a huge difference in conversions – try us and see for yourself.
  • Display targeted notifications to returning users based on their actions in the past. Take a look at the opening sample image in this post which illustrates how a visitor who abandoned his/her cart in the previous session is being targeted dynamically upon returning back to the site. Via our dynamic notifications, we have improved sales by over 5% for some of our customers – here’s a case-study.

Tempted to use this new layout? Sure! Underneath is a step-by-step guide on how to use Callout Notifications:

Step 1. Create a Callout Notification
a. You start by choosing a layout. Select Callout in the list.

b. Add content to your callout box – it supports HTML rich content. You can switch to HTML editor mode by clicking on </> icon in the “Description” box.

Step 2. Add layout specific options, choose theme and preview live
a. Specify options like box width, arrow directions etc.

b. Choose from the list of available system themes or create your own. Properties like background color, fonts etc can be customized as shown below.

c. An in-place live preview window gives you an idea of how your notification is going to look like.

Step 3. Choose where you want to point your callout to
a. Now comes the trickiest part! To which section or link or HTML element on your site should this Callout point to? There are two possible ways to specify that – #1. if you know the ID attribute value of the element on the HTML page, select the second option (as shown below) and mention the ID value. Save and you are good to go. #2. If all of what was said in #1 sounds alien to you, select the first option (as shown below) and specify a page URL on your site where that element is visually present.

b. When you click on “open link”, the URL opens in a new window with a WebEngage toolbar loaded on the page. Please note that the WebEngage default code should be present on this page for the node selector to work.

c. Your page now runs in selection mode. You can hover over and select the node where you want the Callout to be pointed at.

d. Add an identifier for this element – a name that you can use even at a later date.

e. Welcome back to the dashboard! You just selected the HTML node to which this Callout will be pointed to. To change node, click reset.

Step 4. Add targeting rules
You can choose from a wide range of options like page URLs, users GEO, traffic source etc to filter the audience who should see this notification on your website. Here’s a complete guide on all available targeting options.

Step 5. Activate and go live!

Step 6. Get realtime stats and reports. Optimize.
a. View the performance summary of your notification in real-time.

b. View aggregate reports for users who are engaging with your notification. Tweak your notification to optimize performance.

Hope you liked what you saw. If you are an existing customer, you can log on to your dashboard and use this new layout right away. Your comments/feedback will help us improve – let it come.



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