Making Marketing Automation Visual And Simple – Introducing Journey Designer


Hello!

I am Avlesh, co-founder at WebEngage. Your favorite on-site survey, feedback and notification tool went through a makeover in March 2016 to become a multi-channel marketing automation tool by letting you engage via web, email, sms and mobile (push, in-app) channels. We posted it here, but I didn’t reach out to you proactively because my team was building something even bigger. Once you finish reading this post, you’d agree with me that the delay in sending this communication was worth the wait :-)

After 3 months of a rigorous build phase and successful pilots with over 2 dozen large customers, we are rolling it out for everyone.

Say hello to the Journey Designer!

What is the Journey Designer?

In layman terms, we have made marketing automation VISUAL. Yes! Visual, in terms of how you design your campaigns across user’s lifecycle, and how you view/analyze data once the communication plan is rolled out for your users.

Journey Designer is a drag-n-drop marketing automation workflow builder.
It lets you plan your engagement campaigns across multiple channels. These plans could range from designing a journey to automate renewals for your insurance buyers, to, automating re-activations for users who haven’t used  your app since last 30 days, to, automate retrieval of dropped carts on your e-commerce store, to, rolling out an on-boarding plan for users of your SaaS app. You’ll see some of these use-cases as journeys in the later half of this post.

Here’s a quick explainer video for the Journey Designer…

Re-imagining marketing automation …

We know how painful it gets to manage campaigns that span across users’ lifecycle. With journeys, we are trying to address the pain of executing batch jobs to automate marketing tasks. It’s time to do the new.

To simplify your task of rolling out an automation plan – our Journey Designer has 4 types of building blocks – Triggers, Actions, Conditions and Flow Controls. We have put together a Getting Started Guide to help you on-board WebEngage quickly and familiarize you with these terms.

Here are some sample journeys built using WebEngage.

User journeys for banking and financial services

Insurance industry, overall, struggles with low insurance renewal rates from buyers. Strange enough as it may sound, one of the biggest reason for this problem is that buyers don’t get timely reminders from the insurer and they forget to renew. Here’s a journey that solves that simple problem – very simply! Check out the enlarged image to see a true multi-channel communication with a users across multiple touch points.

User journeys to improve retention for mobile apps

Bringing back users to your mobile app is always a challenge. Here’s a journey focused on re-activating users in a certain cohort (in this case d30 to d90) who have turned inactive after their first transaction. Click on the enlarged version to see some creative usage of push and in-app notifications.

User journeys for e-commerce and travel apps to drive users towards the transaction funnel

For any transactional website or mobile app, there’s a huge volume gap in users expressing an intent to buy versus those who go down the purchase funnel. “Added to cart”, “added to wishlist”, “hotels compared”, “flight searched” etc are events that express user intent. Journey Designer lets you beautifully craft journeys on these intents and convert these users. Here’s a sample for converting users “adding items to wishlist”, into buyers.

User journeys to on-board customers for SaaS / B2B apps

A well designed on-boarding module can heavily boost conversions for a SaaS app. At WebEngage, we learnt it the hard way. Thankfully, you don’t have to re-invent the wheel for your tool. Underneath is a quick sample of how you can easily design and optimize an on-boarding journey for your app.

While you are at it, here’s a cool fact …

It ain’t just about a nice visual designer, we made your marketing analytics real-time and visual too!

Once activated, here’s a glimpse of how the stats for your journeys are presented – LIVE, real-time and visual! Don’t miss the journey run that you can check for each user …

Here’s how the final outcome of each journey looks like.

Hope you liked what you saw. We’d love to hear from you. Journey Designer is now available for everyone. Log on to your dashboard; or, sign-up to try it out for FREE.

The New WebEngage – A Primer

Why the change?

You have known us as an on-site customer engagement tool. We helped you improve your web conversions with our on-site notification solution. We helped you collect users insights via our on-site surveys. While doing that, we were already gleaning a lot of session and behavioural data of users on your website, so that we could let you target them better for all your on-site campaigns (surveys or notifications).

This data was a key driver behind the change. We quickly understood how valuable would it be to expand the scope of our targeting engine from “session activity” to “historical activity” of users. With some pilots around this for on-site campaigns, we realized the potential of being able to do such a thing.

Furthermore, mobile was a natural extension of our product. So, we rolled out SDK’s for Andriod and iOS to track user data and behaviour across these platforms. Other than user tracking, these SDKs, once integrated, will let you engage users via push notifications and in-app messages.

The coolest thing is that we create unified user profiles across devices! This essentially means that you can, now, easily do cross-device targeting for your engagement campaigns.

Last but not the least, we included Emails and Text Messages as 2 more engagement channels inside our module.

So, what’s the new stuff?

WebEngage is a cross-device, multi-channel user engagement platform.

Duh! Too many jargons in a single line? :-)

By the time this video gets over, you’d start loving us more than ever before. Presenting to you WebEngage’s new explainer video (2 minute watch) …

Cross-device signifies our ability to track and target users across devices – Web (desktop & mobile web), Android and iOS devices. We let you build rich user profiles so that you could segment these users. Using segments, you could send highly contextual messages to your users. Using user profile info you can personalize these messages to maximize conversions even further.

Multi-channel user engagement signifies our ability to communicate with your users via Website Messages (the product you used all this while), In-App Messages, Mobile Push Notifications, Emails and Text Messages. All these channels have built in personalization and conversion tracking capabilities.

Platform signifies our ability to facilitate a two way data exchange between your CRM, LMS or Database systems AND WebEngage. We are building a lot of exciting stuff here.

Wow! How do I get started?

To effectively use our new suite, you’d need to follow these 4 simple steps …

1. Integrate our latest SDKs in your website and mobile applications

In the configuration page on your dashboard, you’ll find options and instructions to integrate the respective SDKs.

Existing customers, please make sure you switch to the latest version of our JavaScript SDK for your website. For your mobile apps, you’d need to integrate our Andriod / iOS SDKs into your apps. Our customer success team is available round the clock to help you with the integration. Please feel free to reach out to us on support at webengage dot com for any help.

2. Start tracking users and events to build rich profiles and user segments

By simply being present on your website or app, without you having to do anything else at all, WebEngage starts building actionable user profiles for you. We start tracking users anonymously by storing attributes like acquisition source, pages / screens viewed, time spent, repeat visits, geo location and more.

If you start passing user and event information, these profiles get enriched further ..

webengage.user.identify('john.doe@gmail.com');
webengage.user.setAttribute({
    'we_first_name': 'John',
    'we_last_name': 'Doe',
    'LTV': '$2,546'
});
// import WebEngage 'User'
import com.webengage.sdk.android.User;

// Get an instance of 'User' object
User weUser = WebEngage.get().user();

weUser.loggedIn("john.doe@gmail.com");
weUser.setFirstName("John");
weUser.setLastName("Doe");
weUser.setAttribute("LTV", "$2,546");
WEGUser* weUser = [WebEngage.sharedInstance].user;

[weUser loggedIn:@"john.doe@gmail.com"];
[weUser setFirstName:@"John"];
[weUser setLastName:@"Doe"];
[weUser.setAttribute:@"LTV" withStringValue:@"$2,546"];

You can track user behavior, their actions, interactions across devices using events. With every event, you can also track attributes related to that event. For example, if you wanted to track the event “added to cart” with some data about the items which were added, here’s how you would do it using our SDK:

webengage.track('Added To Cart', {
    productId: 1337,
    product: 'Givenchy Pour Homme Cologne',
    category: 'Fragrance',
    price: 39.80,
    currency: 'USD',
    quantity: 1
});
// import WebEngage 'Analytics'
import com.webengage.sdk.android.Analytics;

// Get an instance of 'Analytics' object
Analytics weAnalytics = WebEngage.get().analytics();

Map<String,? extends Object> attributes =
    new HashMap<String,? extends Object>();

attributes.put("productId", 1337);
attributes.put("product", "Givenchy Pour Homme Cologne");
attributes.put("category", "Fragrance");
attributes.put("price", 39.80);
attributes.put("currency", "USD");
attributes.put("quantity", 1);

weAnalytics.track("Added To Cart", attributes);
// Get an instance of 'WEGAnalytics' object
WEGAnalytics weAnalytics = [[WebEngage sharedInstance].analytics;

[weAnalytics trackEventWithName : @"Added To Cart"
andValue : @{
  @"productId" : @1337
, @"product" : @"Givenchy Pour Homme Cologne"
, @"category" : @"Fragrance"
, @"price" : @39.80
, @"currency" : @"USD"
, @"quantity" : @1 };

To make it easy for you, we have created these event templates for ready reference.

Here's how an enriched user profile looks like ..
Unified Rich User Profiles - WebEngage

3. Build segments

You'll see a new menu item on the left navigation panel of your dashboard - Segments.

Using this feature you can create segments of users on the basis of user attributes, level of engagement, lifecycle stage, user behavior - i.e. presence or absence of activity or a specific action, geographic location, device attributes like platform, app version and much more.

Segmentation - WebEngage

These segments can be saved and analyzed over a period of time as cohorts, tracking macro characteristics and behavior of your audience over time.

Segment Stats - WebEngage

4. Finally, ENGAGE!

Now that you have users and segments, you can use the channels below to engage with these segment of users.

4.1 Web Messages - The good old Notification, Survey, Feedback tools ...

Accessible from the "Web Messaging" section under the Engagement menu, these are still very much a part of our vision and mission going forward. In fact, they're stronger than ever with reusable segments coming into action on this channel as well. So when you create notifications or surveys for your website audience, you'll be able to target users using pre-built segments.

Notifications, Survey, Feedback - WebEngage

4.2 Push Notifications - Mobile App Marketing. Re-engage users. Improve retention. Drive repeat behavior

Use a targeted, personalized push strategy to get users back in your app. Drive actions by deep-linking to your app screens. Pass custom data in JSON format to maintain context and enable campaign attribution. A/B test by creating up to 5 variants and track conversion in real-time.

Mobile Push Notifications - WebEngage

4.3 In App Messages - Mobile App Marketing. Deeper engagement. Grab attention. Drive relevant action

Trigger visually stunning and contextually relevant messages inside your mobile app. This is one of the most effective ways to create delightful experiences for active users. You could use In-App Messages to drive app ratings, push in-app purchases, ease new user onboarding or to collect user feedback. Choose from a variety of layouts depending upon the use-case.

In-App Notifications & Surveys - WebEngage

4.4 Email Marketing - Break the silo with end-to-end integrated email marketing.

Batch and blast is a thing of the past. Engage with users on email based on actions or inactions on your website or mobile application. Ready to use integration with ESPs like Amazon SES, Mandrill etc are available. The product has built in A/B testing and conversion tracking.

Email Marketing - WebEngage

4.5 Text Messages - Intimate. Offline. Surprisingly effective.

Soon, we'll let you send transactional messages to inform, confirm or remind users of past or upcoming events. You could use this channel to also send personalized promotional messages at the right time to drive conversion. We'd be beta launching this feature soon.

Need a demo?

We are

now production ready and running evaluation for hundreds of customers. We'd love to give you a peek into our new suite.

What's next?

We'll continue to enhance the product suite and keep building depth / flexibility in each one of the above channels. We'd be also enhancing our user insights modules to bring about some cool user and segment level insights. Please keep the feedback coming.

Well, that's not the end though. Here's what's coming up next! Ssshhhh ...
Our Journey Designer is now available for beta customers - schedule your demo.
WebEngage Journey builder - a peek

[Announcement] Introducing Gallery – Ready To Use Solutions Right Inside Your Dashboard

With over 30,000 installations now, we are one of the largest repository of not only customer logos, but, also a wide variety of use-cases that help improve on-site conversion rate and customer engagement. We thought it was time to put all this collective wisdom into a set of ready-to-use templates that you can use out-of-the-box with little or no customization. And, we obliged…

Presenting, The Gallery

A repository of ready to use marketing solutions

WebEngage Gallery

Have you been following our #WebEngageLive series on Twitter? We’ve collated solutions to problems that are most frequently encountered by online businesses, across industry verticals. Gallery is a logical outcome of this effort. Before we jump into how this works, here’s a quick glimpse of what does the gallery contain.

Use-cases Galore. Solutions Galore

Click and deploy solutions for your use-case; for your problem; for your industry!

We are building this repository at a breakneck pace. Check some sample cases for these industries to get a sense on what’s coming – E-commerce, Travel / Hotel, Real Estate, Healthcare, Classifieds / Listings, Blog / Content, Banking & Financial Services, Education, SaaS / Enterprise.

Grab your visitor’s attention with a well-designed welcome overlay incentivizing sign ups.

Customer acquisition in the hyper-competitive e-commerce industry is getting difficult by the day. Gallery offers a gamut of ready to use solutions to convert anonymous visitors into leads. Here’s a few samples.

Click and deploy solutions for running lead generation campaigns on your website (See more)(See less)

Highlight a promotion, deal, coupon, bundle etc. using unobtrusive sticky bars in the header or footer.

Shoppers abandon cart due to reasons like high price, a better deal elsewhere, complicated checkout process etc. When it comes to tackling this problem, prevention is better than recovery. Here’s some of the Gallery solutions we’ve devised towards this.

Click and deploy solutions for reducing Cart Abadonment (See more)(See less)

And there’s more. We’re adding several other ready to use solutions for use cases like Product Discovery, Personalized Messaging, Newsletter Subscription, Increasing Social Clout, Voice of Customer, Customer Satisfaction Survey, NPS etc.

How To Use Gallery?

As simple as – Click  ≫  Preview  ≫  Use

Step 1. Choose your template

  1. When creating a new Notification or Survey in your Dashboard, you can now choose one from the Gallery.
  2. You can browse around, filter solutions by your Use Case and Industry.
  3. You can also look at a live preview of exactly how the solution would look and work.
  4. Once you’ve found a solution you want to use, you need to … wait for it … this is important … click on the USE THIS button and you are good to go! :-)

Well, almost. We take you through a few guided steps, telling you what we’ve preconfigured and how you can change things as follows.

Step 2. Customize content, visuals and targeting rules

For Notifications, you can customize the content and presentation properties.

For Surveys, you can customize the questionnaire and “thank you” message.

You can set Targeting, stating when, where and to whom the campaign gets shown – learn more about our targeting engine.

Additionally, you can customize the Appearance fully, by applying your own CSS if required.

Step 3. Go Live!

One more click to Activate your campaign and voila!

From zilch to a well-designed running campaign in minutes! As always, we’d love to hear your feedback on this.

Trusted by 30K websites. Live use-case gallery: #WebEngageLive

[Announcement] Revamped Targeting Engine – Introducing Traffic Segments And Event Based Targeting

Today, we are very excited to unveil our new targeting engine for all customers.

All your on-site campaigns (surveys and notifications) can now be targeted in a more elaborate way which includes user profile, behavior and intent data. The targeting screen (second step in campaign creation) on your dashboard is now split into 3 broad categories:

1. Where to show? (Session Level Targeting)
2. Whom to show? (Traffic Segment Targeting)
3. When to show? (Event Trigger Targeting)

Underneath is a quick guide on each of these sections and samples on how to use some of the key components therein.

1. Where to show? (Session Level Targeting)

A user’s activity in any session is a clear indication of his/her intent. Using this section, you can now target users who have expressed their intent in a certain way. E.g. users who have visited certain pages, or have performed more than x number of search queries in a session, or have certain cookies planted in their browser etc.

Page URL Targeting
Here’s how an e-commerce store typically configures an on-site promotion to display when a user visits product pages of product-1 OR product-2.

Another example – let’s say you are an online travel website that allows users to book flights. You’d like to display dynamic on-site promotions/offers to users searching for flights based on the sector they are searching flights for. E.g, in the screenshot below, ALL users performing flight searches FROM NYC to any destination BUT Boston, will get to see a pre-configured offer or message.

WYSIWYT – What You See Is What You Target
WYSIWYT (pronounced /ˈwɪz.i.wɪT/) – What You See Is What You Target is a cool new way for marketing teams to build dynamic rules without having to need their developers for any kind of data integration. E.g if you had to run a promotion on product pages where the product price is greater than $50, you can now do that without needing your developer. Check out this cool explainer video on the feature!

To use this feature you specify the URL of that page on which the variable, you intend to use for targeting, could be found.

See the next steps on using WYSIYT →

2. Whom to show? (Traffic Segment Targeting)

Now, we let you build segments on clickstream information of users. That is, all the data that you see inside Google Analytics can now be used to create a segment of users and target them with specific messages. And the great thing? You don’t need to have Google Analytics on your website, WebEngage tracks and stores all this data for you. These are the options within traffic segment targeting:

Device, Visitor Type & Referrer (Traffic Source)
Here’s a scenario – you run an SEM campaign, for the keyword, say, “shoes”. You want to target users who were acquired by this campaign AND are repeat visitors. Underneath is how can achieve the same. Simple!

3. When to show? (Event Trigger Targeting)

You are gonna love this! In layman terms, we “keep an eye” on what the user does while (s)he is on a particular page on your website. E.g, we track the amount of time a user spends, or, the quantum of scroll done on any page, or, whether a user is about to leave your website altogether!

Well, there’s more… We now let you pass your own events so that you can use them to target users. E.g. you could use events like user logged in, added to cart, visited pricing page more than 5 times etc as criterion to target customers with specific messaging.

Leave Intent Targeting
Are you struggling with high bounce rate and cart abandonment rate on your website? Wait no further and try this hot selling stuff from us. We give you a unique ability to present modal overlays to users who are “about to leave” your website. We do this by tracking the cursor movement and display pre-configured overlays just before the user tries to close or switch tabs. E.g you could use this feature to display an overlay like the one below for users trying to abandon your site with items in their cart.

Read more about Leave Intent Targeting here →

Custom Event Targeting
This is the new stuff we have introduced. Any user action on your website can now trigger a push message on the web. To be able to use events, you need to pass data to WebEngage via the JavaScript SDK. If you are an existing customer, the SDK already sits on your website. You need to use our track method to pass eventscheck out the documentation here.

Underneath are a few sample use-cases around how you can use event targeting.

Sample 1: Targeting users with an on-site message as soon as they add an item to their cart.

Sample 2: Targeting users as soon as they login to your web application. However, the message should ONLY pop for Premium users (we call these as attributes for events).

Sample 3: Targeting users who added any shoe worth more than $150 to their cart AND are leaving your website without completing the transaction.

This change is a step in the direction of WebEngage 2.0 – a multi-channel engagement suite that allows you to segment users and engage with them via email, on-site messages (our current stuff), in-app messages, push notification and text messages. We have brought in the concepts of users and events into our engagement module. We’ll maintain (and enrich) profile of all users on your website/app and maintain his/her activity trail so that you can create meaningful segments for engagement. If you are an existing customer, please pass this documentation to your developers to start using the user and event modules in your dashboard.

We’d love to hear your feedback on this change.

Aside, if you have built some interesting use-cases using our targeting options, and, you’d like to get featured in our case-study section, please get in touch with us.

Trusted by 30K websites. Live use-case gallery: #WebEngageLive

WebEngage Turns 4. Thank You. We Give You AppEngage!

4 years ago when Ankit and I were sowing seeds of WebEngage, we had no idea that we’d come this far. We started with one simple goal – simplify on-site communication. And, so we did.

Happy b'day WebEngageWe launched privately on the 13th of Oct’ 11. Got 100+ installs in 3 months. That’s when we thought integrating a payment gateway was a great idea :-) . We got 3 paying customers in the month of Mar, 2012. We have not looked back since then.

Fast forward to today, WebEngage powers on-site customer engagement on 30,000+ websites internationally. We drive 4 Millions users towards the purchase or lead funnel each day.

Your love for WebEngage keeps us going. I, on behalf of my entire team, thank you for placing your trust in us and contributing to our growth story.

Have we done well?

I keep asking this question to myself, my co-founder (Ankit) and my team. At the time of writing this post, I was thinking about what have we really achieved? I used to believe that the answer would hover around product, revenue etc. We have done great on those counts. However, when I spent more time thinking, I realized the answer lies somewhere else. Yes, we have done well. Because, we have managed to create 3 great things …

1. Great Relationships (not customers)

2. Great Culture (not human resources | read about our culture code)

3. Great Karma (not PR)

All that said, we are still in our infancy. We may have erred. I seek your forgiveness if we goofed up with anything. You have my assurance that we’ll continue to get better on each of those counts.

Announcements

How can a b’day post be complete without the company playing Santa? Of course! I won’t disappoint you. Let me start with something that you have long waited for!

We give you

What is AppEngage?
AppEngage is mobile marketing automation 2.0 – we’ll take you beyond the usual event tracking and push notification products. AppEngage will build enriched profiles for anonymous users and customers using your app. We’ll track behaviour and interests to build user profiles. Once you segment these users, we’ll help you automate engagement and communication across their entire life-cycle. You can use in-app messages, push notifications, emails, text messages, mobile web push and snail mail as the medium of communication.

We are aggressively building AppEngage and rolling out features every week for beta customers. If you wish to get early access, we are giving away a few private beta invites. Request access.

The roadmap for

We’ll align the product roadmap for WE and AE. You’ll receive a communication from us soon. In the interim, we are adding more layouts and ready-to-use templates inside WebEngage. We are also improving our targeting engine to make it easy for you to trigger on-site campaigns based on historical activities of a user. We have releases coming up on WE next week.

And, you’d love this – we are releasing an “Extension Store” inside WebEngage. These are one-click-install plugins inside WE. E.g, you’d be able to use our Mailchimp extension to push all the leads collected via our on-site survey, instantly into your Mailchimp mailing lists. Loved it? We have many more interesting extensions lined up for release.

Wait, I am not done yet …

How about a 50% discount on all our plans?

If you have been

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sitting on the fence, there’s no better time. We have slashed our prices by half for all new sign-ups for next 2 weeks. I wish I could tell you how hard I had to fight for this one with my sales folks. Hurry up, this offer ends on 31st Oct.

On behalf of my entire team, I thank each one of you again. We’ll continue to amaze you. Onwards and upwards.


Avlesh & Ankit
Co-founders, WebEngage

Customizable Survey Themes

You now have the capability to choose various themes for your survey. You can modify the colour and hue of your widget, its background and its text. To do this, you would first have to log on to your WebEngage account. Click on the survey tab and the go on to the “active” tab to access the list of all your surveys that are active.

Once you are here, select the survey widget to be modified and click on the ‘edit’ button. On clicking the edit button you would be taken to the tadalafil online survey design page. On the left side of the page is a panel of edit tools. To modify the themes of your survey widget click on the button “appearance” that http://viagraonline-4rxpharmacy.com/ would take you to the “layout and theme” page. Here, on clicking the edit button, you would get access to the theme selection and customization tabs.

These layout and theme page comes with predefined theme selection. You are also given capability to define your own custom created theme. For custom creation of

themes, 5 fields have been provided to set your own choice of palette. Just click on each of these fields and set the hue as per your requirements.

tadalafil online

You would have to give a name to your custom defined theme and set up plethora of cialisonline-onlinebestrx.com combinations of colour for background, button and text. This would help you to customize the appearance of your survey widget as per the context of its deployment.

17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site Overlays

The path leading a visitor to a converted user is full of potholes. There are just too many diversions beyond your control for your visitor to steer away from the funnel. WebEngage is on a constant crusade to remove this bottleneck of conversion in the digital age.

Thousands of websites use WE to engage visitors on their websites. We help them combat cart abandonment, increase user signups, enlarge their social community and solve a plethora of vital pain-points that impact the conversion funnel – all by some really smart and targeted nudges/overlays on your website. Using conversion analytics, you can quantitatively measure the uplift that you got in your funnel.

We came across some astonishing growth hacks that our customers have implemented through the years for user engagement and monetization of their traffic using on-site overlays. We have hand-picked 17 most astounding growth hacks and collated them in the following slides.

We wish you more conversions. Every single day!

P.S: There’s a nice video after the 12th slide with tips on rescuing abandoned carts on your website. Must watch!
Need to see more? Check out our live use-case gallery: #WebEngageLive



[#WebEngageLive] Personalizing Checkout Experience To Reduce Cart Abandonment

At WebEngage, one of the key pain points we solve for our customers is to reduce their bounce rate and cart abandonment. In the last 6 months, we have amassed tons of data to understand the root cause of the problem and help you solve it better.

We measure consumer psyche based on data collected on thousands of websites globally. This gives us some amazing insights into what works versus what doesn’t when it comes to conversion rate optimization on your cart/checkout page.

The #WebEngageLive series on this blog is aimed at bringing those insights to you. If you have anything to do with e-commerce or online travel, you’d find this post useful.

The Key Insight

Over 70% of users on your site abandon their carts. Depending upon your category and checkout flow on the site, a bulk of them do so anonymously. The reasons vary, but more often than not it revolves around comparative price or an alluring discount offered by your competition.

Reasons For Card Abandonment

Using behaviorally targeted push messages, almost 25% of such users can be made to stay on the checkout page for a bit longer. Interestingly enough, if you present a personalized offer to such users (a real-time push, while they are still on the checkout page), you’d end up converting almost 20% more than usual.

Does That Mean Discounting?

Neither exactly nor always. The point is – loyalty needs to be rewarded and there are many ways to do it.

These are some of our observations –

  • Most companies have some or the other rule based incentives for their users.
  • Most of the times, users aren’t aware of these incentives because they’re not triggered at the right moment, to the right users.
  • Users, therefore, bounce off the website, uninterested.
  • Incentives remain unused leading to loss of potential sales.

An interesting solution to engage potential consumers would be to trigger these incentives/offers/promotions when its needed the most.

Here’s a scenario …
A user lands on your site, intends to make a purchase, adds a product to cart and goes to the checkout page. Then (s)he decides to leave. What do you do? Well, make one last attempt to reach out with your best offer for the user to finish the transaction!

And here comes the sales pitch! … ;-)
WebEngage can be a very effective tool in reducing the cart abandonment to a great deal. For illustration sake, let us consider you own an online clothing store. Your core clientele would most probably be the female demographic aged between 18 and 25. Money spenders and perennially distracted, which explains the high bounce rates from your cart page. Here’s how we help you convert them …

You have an inventory of unused offers, discount codes etc which you decide to leverage with WebEngage. Here are three different ways you can use WebEngage to push the right offer at the right time and make a sale instead of struggle with abandoned carts:

Use-case I: Use our Callout Notifications just next to your “got a coupon code?” box on the checkout page

Even if your user reaches the cart (s)he is still in two minds about the purchase (you can guess that by the time spent on the page). At this juncture, you choose to pop a discount code as shown and lure the user into making a purchase. Everybody loves surprises, you see!

Related reading:
Callout Notifications: blog.webengage.com/callout-notifications
Targeting Rules: help.webengage.com/targeting/how-to-setup-targeting-rules

Use-case II: Catch hold of users bouncing off the cart!

Did you know that we have a targeting capability inside WebEngage which

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allows you to push a Notification to users who are “about to abandon your site“? We call it Leave Intent Targeting. The idea is simple – make one last attempt to close a sale, before the user leaves your site.


Related reading:
Modal Notifications: blog.webengage.com/modal-notification-layout
Leave Intent Targeting: blog.webengage.com/leave-intent-targeting

Use-case III: Personalized offers based on user profile and purchase history

Loyalty is a rare quality and also, an under appreciated one. Users feel good when you recognize them and give them a little something just for the fact that they have stuck with you for so long. We let you achieve this via, what we call as, Custom Targeting. Don’t you love it when you see something like this?

Need to see more? Check out our live use-case gallery: #WebEngageLive